The Phoenix Effect:
9 Revitalizing Strategies No Business Can Do Without
The Phoenix Effect
Carter Pate is co-author of the highly successful corporate restructuring book The Phoenix Effect: Nine Revitalizing Strategies No Company Can Do Without. Published by John Wiley & Sons, Inc. it has been translated into multiple languages.
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What others are saying about The Phoenix Effect
Tom Peters, author of “In Search of Excellence”
“The Phoenix Effect is a damn good book. Translation: It gets beyond glitz-the right effect at the right moment. Business is sexy. And it’s also solid, hard work. This is THE book I’d want to read if someone turned over the reins of a business to me tomorrow morning.”
Marci Rossell, Chief Economist, CNBC
“This book should be front and center on every manager’s desk-from CEO to divisional head-as American companies set aside the bloated debt, payrolls, processes, and inventory accumulated.”
The CEO Refresher
“Carter Pate is a world-renowned restructuring expert at PricewaterhouseCoopers with more than twenty years’ experience providing strategic consulting and implementation strategies.”
Jagdish N. Sheth, PhD, Professor, Emory University
“The Phoenix Effect is a highly informative and readable book full of stories about successful strategies.”
Amazon Books
“International turn-around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is “denial,” or more specifically, the inability of top management to acknowledge that they’ve been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.”
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Copyright © Carter Pate, LLC 2021